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Nike's Struggling Share Price Puts Dow Seat in Jeopardy

Guavy AI Editorial Team Published September 17, 2026

Instruments

NKE

Nike's share price has been struggling, and it may be on its way out of the Dow Jones Industrial Average. The sportswear giant has seen an 80-per-cent slump in market value over the past five years due to lack of innovation and competition from upstarts.

According to S&P Dow Jones Indices, Nike will be removed from the S&P 100 before trading begins on September 21 as part of a quarterly rebalancing. This has investors doubting whether Nike will remain in the Dow Jones Industrial Average, which it joined in 2013.

Nike's share price currently makes it the smallest factor in the price-weighted Dow index, with a weight of just 0.4 per cent. Josh Bischoff, partner and head trader at TimesSquare Capital Management, said 'Just looking at it historically, it probably is a candidate for removal.'

Nike's Struggling Share Price Puts Dow Seat in Jeopardy

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