Nine10 Productions Brings 'Scrappy Ingenuity' to Ad Industry

Two industry veterans have joined forces to launch a new production company. Carole McCarty and Maxine Reyer, both founders of Nine10 Productions, bring over a decade of experience working together in advertising and content creation.

Nine10 is based in Bend, Oregon, with outposts in San Francisco, Detroit, and Brooklyn. The company prides itself on 'scrappy ingenuity and polished expertise,' offering brands and agencies a flexible and cost-effective production solution.

The pair's collaboration began when they met at New York agency Translation over a decade ago. McCarty has worked as an executive producer for several top advertising firms, including dentsu Creative, R/GA, GSD&M, Ogilvy, Droga5, Media Arts Lab, and Airbnb. Reyer's experience as a producer spans roles at Media.Monks, TBWA, and 360i.

Together, they have worked with major clients such as Google, Nike, Visa, American Express, Microsoft, Subway, TikTok, Coca-Cola, Chevrolet, IBM, the NBA, NFL, and more. Nine10 has already put its production model into practice, producing projects for Google and a new documentary for Cooper Ranch in Montana.