Nunziato Refreshes Stew Leonard's Brand with New Look
John Nunziato, a renowned brand expert with 40 years of experience, has been behind some of the world's most iconic brands, including Coca-Cola and Johnson & Johnson. Recently, he shared his work on refreshing the Stew Leonard's brand, a family-owned business that has been a staple in the community for generations.
Nunziato and his team at Little Big Brands were tasked with modernizing the brand while retaining its playful essence. The original logo, featuring a kid milking a cow, had not kept up with the times, but Nunziato's approach was to evolve the brand without disrupting it.
The result is a freshened look that incorporates various colors and keeps the 'farm' and 'fun' feel intact. The new branding can be seen on Stew Leonard's products, from wax-coated cartons to paper boxes and aluminum cans.