Nvidia Shield TV Pro Price Hikes by $100 Amid AI-Driven Supply Chain Disruptions
The Nvidia Shield TV Pro is getting a price bump of $100, effective immediately. The device launched in 2019 at $199.99 and features AI upscaling and hardware decoding for media streaming.
Nvidia cites the increasing cost of components, including memory, due to the effects of generative AI on technology supply chains.
The Shield TV Pro's price increase is part of a broader trend where devices with years-old tech are still subject to higher costs. This includes smartphones and computers, which are also struggling with component shortages.