Nvidia Shield TV Pro price jumps $100 higher than seven years ago
The Nvidia Shield TV Pro, a streaming device first released in 2019, has seen a significant price increase, now costing $100 more than it did seven years ago. The original price was $199.99, but it has risen to $299.99. Nvidia attributed this hike to the increased cost of components, particularly memory, which has become more expensive across the industry. The company's focus on AI development has also contributed to the rising prices.
The Shield TV Pro's price increase stands out because the device is older than the Sony PlayStation 5 and Microsoft's Xbox Series consoles, which have also experienced price hikes. Nvidia has also stopped producing the base model of the Shield TV, likely due to its unprofitability at the previous price point. The base model, which cost $149.99, was a more affordable option compared to its rivals.
At the new price of $300, the Shield TV Pro is unlikely to be as popular, but the change may lead to improved stock availability. The device has been difficult to find in stock recently, with it being out of stock at major retailers like Amazon, Best Buy, and Walmart. If the increased price makes it more profitable for Nvidia to sell, stock levels may rise as more inventory is produced. However, discounts during the ongoing Prime Day 2026 sale are not expected.