Ogilvy Australia Hires Experienced Social Strategist Cleber de Almeida
Ogilvy Australia's Social@Ogilvy team has welcomed Cleber de Almeida as its new Social Strategy Director. With over 15 years of experience in social strategy and leadership, Cleber brings a wealth of knowledge from his time at Ogilvy Brazil, where he worked with leading clients including Coca-Cola. His most recent role was strategic and operational lead for Coca-Cola's LATAM social capability.
Cleber has also pioneered the application of AI and social data in content production, including the Game Time Loop for Coca-Cola's FIFA World Cup 2026. He has joined Ogilvy Australia to take up a leadership role in Sydney, where he will work closely with the team to drive innovation and growth.
Ogilvy Network ANZ CEO Kirsty Muddle said of Cleber's appointment: 'Social today sits at the intersection of creativity, data and speed. It takes ideas strong enough to earn attention, the intelligence to know where and when they will matter, and the capability to act in real time.'