Ogilvy NZ Wins Big at 2026 APAC Effie Awards
New Zealand agencies dominated the 2026 APAC Effie Awards, winning a total of 11 awards including one Gold, five Silver, and five Bronze. Ogilvy New Zealand led the way with a Gold for Keri Juice / Coca-Cola's 'End the Pulp Friction' campaign.
The 'End the Pulp Friction' campaign won not only a Gold in Brand Content & Entertainment but also a Silver in Beverages, Non-Alcohol. The campaign was created in collaboration with WPP Open X Singapore and aimed to promote Keri Juice / Coca-Cola ASEAN & South Pacific.
Other New Zealand agencies, such as Motion Sickness, TBWA ew Zealand, McCann Auckland (formerly FCB Aotearoa), and Droga5 Aotearoa also won awards in various categories. The winners will be awarded points towards the 2026 Effie Index, which ranks the most effective agencies, marketers, and brands globally.
Says Danielle Jin, 2026 Awards chairperson: 'Every year the APAC Effie Awards recognises marketing excellence from around the region and the people behind it.'