On Lands Soccer Star Mbappé in Blow to Nike
On Holding has made a significant move into soccer by signing French superstar Kylian Mbappé. The deal marks a major coup for On, as it looks to make a dent in an industry dominated by Nike, Adidas, and Puma.
Mbappé will help develop and test football boots and apparel while representing the brand on and off the pitch. This move could be a significant blow to longtime sponsor Nike, which has already seen several high-profile athletes switch to rival brands this year.
On's Lightspray manufacturing technology will be used in its football footwear as it expands beyond running and tennis. The company has also named French football legend Thierry Henry as Director of Football, following his work behind the scenes on the company's football strategy and products since late 2025.