Orvian Acquires Digital Marketing Pioneer WMR Group in Strategic Expansion

Orvian has acquired WMR Group, a digital marketing pioneer in Italy and one of the leading companies in its sector across EMEA. The acquisition strengthens Orvian's position as a go-to partner for companies that see digital as a key lever for competition and growth.

The deal brings WMR's expertise to Orvian, which is backed by Xenon Private Equity Small Cap. WMR has a track record in e-commerce and retail sectors, with top-tier international certifications and accolades from Google and Meta.

Orvian is reorganizing its offering into four areas of expertise: Orvian Innovation, Orvian Experience Factory, Orvian Universal Commerce, and Orvian Growth. These areas will be orchestrated through a shared Data & AI Backbone, which collects data from every touchpoint and transforms it into actionable insights.

WMR's vision is realized across all of Orvian's capabilities with the creation of WMRI (WMR Intelligence), which oversees Big Data, Marketing Intelligence, and AI. The acquisition brings 240 multidisciplinary professionals to Orvian, a portfolio of over 500 clients in mid-market and corporate segments, and an extensive network of offices.