P&G Buys Wellness Brand Thorne to Strengthen Preventive Healthcare Push

Procter & Gamble (P&G) has announced its plans to acquire Thorne, a US-based wellness and supplements company. This move is expected to strengthen P&G's presence in the fast-growing wellness and preventive healthcare market.

The acquisition aims to capitalize on changing consumer preferences towards personalized health solutions. Thorne's business model focuses on science-backed nutritional products and health tests, making it a trusted brand among consumers and healthcare practitioners alike.

P&G's Chief Executive Officer for Health Care, Paul Gama, stated that the deal aligns with growing demand for preventive healthcare products. He added that together, they see an opportunity to bring Thorne's solutions to more consumers while maintaining the brand's quality, credibility, and innovation.