P&G Ditches 50-Year Partnership with Grey London for CHI

Procter & Gamble (P&G) has ended its long-standing partnership with Grey London after over 50 years, handing the Lenor advertising account to CHI & Partners. The decision was made through an internal WPP review process, pitting Grey against their own network.

CHI's CEO, Sarah Golding, expressed her excitement about working on the iconic brand, stating 'To be on P&G’s roster for the first time and to work on a brand like Lenor is a big, big honour for CHI. And one that doesn’t come around every day.' She added that they are 'beyond delighted' with the opportunity.

Grey London's CEO, Leo Rayman, acknowledged their team's hard work on the account and wished CHI well in their new role. He noted that Grey continues to work with P&G across multiple brands within their portfolio.