P&G HBCYOU Tour Brings Brand Ambition to Campus Life

Procter & Gamble (P&G) and HBCU GO have relaunched their tour, P&G HBCYOU Tour, Powered by HBCU GO, targeting seven Historically Black Colleges and Universities (HBCUs) across the nation. The tour kicked off on August 10th and will continue through the school year, marking a significant investment in campus life.

The tour focuses on meeting students where memories are made, rather than in formal settings. P&G products such as Tide, Swiffer, Bounty, Crest, and Always are being showcased in an immersive experience called the P&G House of Everyday Essentials. This interactive space is designed to feel like a home base for ambition, where students can explore their futures, share real talk about their experiences, and receive essential items.

The tour also coincides with the launch of HBCU GO's new original series, Crowned, which premieres on August 30th. This show highlights the coronation pageantry, legacy, and cultural roots that make Homecoming court significant. By celebrating these traditions, P&G and HBCU GO are investing in the connective tissue of campus life.