P&G Revives Campus Life Tour at Historically Black Colleges

Procter & Gamble and HBCU GO are reviving the P&G HBCYOU Campus Life Tour for the 2026-27 academic year. The tour will bring brand activations, giveaways, and events to HBCU campuses through February 2027.

The tour will stop at seven HBCUs: Southern University, Texas Southern University, Spelman College, Morehouse College, Hampton University, Florida A&M University, and North Carolina A&T. It will also appear at major HBCU events, including the HOPE Labor Day Classic, Battle of the Real HU, and the Bayou Classic.

At each stop, students can visit the P&G House of Everyday Essentials for product sampling and giveaways. The activation includes interactive spaces designed around campus life, such as the Dreamers' Studio to help plan careers and the Kickback Corner for conversations about the student experience.

The tour is part of a long-standing ecosystem of support from Procter & Gamble, which has supported HBCUs for over a century. The company's brands participating in the effort include Tide, Swiffer, Bounty, Crest, Always, Gain, Downy Unstoppables, Charmin, and Gillette.