P&G Settles Italian Probe Over Allegedly Misleading Epilator Ad Claims

Procter & Gamble (P&G) has settled an investigation by Italy's antitrust authority over allegedly misleading advertising claims for its Braun Skin i-Expert pulsed light epilator.

The AGCM probe, which began in February, focused on specific claims made by P&G that the device could keep users free of body hair for two years.

P&G agreed to withdraw these claims and extend its 100-day full purchase-price refund guarantee for returns by an additional six months, until the end of December.