P&G Taps 'NFL Moms' for Bladder Leak Awareness Campaign During Menopause

Procter & Gamble has launched a new campaign to raise awareness about bladder leaks during menopause, tapping three 'NFL moms' to share their experiences. The company partnered with Elisha Jarrett, Angela Burns, and Katie DeJean, mothers of NFL players Brady Jarrett (Chicago Bears), Brian Burns (New York Giants), and Cooper DeJean (Philadelphia Eagles) respectively.

The Always Discreet incontinence pads campaign aims to spark conversations about bladder leaks during menopause. According to Melissa Suk, vice president of adult incontinence for North America at Procter & Gamble, the NFL is 'the number one most-watched sport among our target consumers.'

P&G is planning a big budget campaign for its Always Discreet incontinence pads that will air during NFL games this season.