P&G to Slash Ad Costs by Another $400m

Procter & Gamble (P&G) is set to slash its advertising costs by another $400m (£286m) by June 2021, according to chairman and chief executive David Taylor.

This latest move comes on top of the company's existing efforts to reduce agency and production costs, which are part of P&G's ongoing strategy to optimize its marketing spend.

While the exact details of how this cost-cutting will be achieved have not been disclosed, it is clear that P&G is committed to finding ways to make its advertising more efficient and effective.