Patented Ads for Xbox and PC Games Raise Questions About Game Pass Future
Microsoft has patented a system to display ads in Xbox and PC games using natural pauses in gameplay, according to a recent patent filing. The technology would allow ads to appear during loading screens or after defeating a boss, but not during intense moments like battles. This could potentially be used in the cheaper, ad-supported version of Xbox Game Pass that has been rumored.
The system uses machine learning to choose the most non-intrusive moment for the ad, giving players a break from the action. In return, viewers may receive extra time without new ads in their game passes. However, it is essential to note that this patent does not confirm Microsoft's plans to implement advertising into Game Pass or directly in games on Xbox Series X|S and PC.
The technology can be applied both in Game Pass and directly in games, making it a potential addition to the gaming experience. Nevertheless, it remains unclear whether this system will ever see the light of day as it is still just a patent filing.