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People Inc. Shifts Focus, Reduces Reliance on Google Traffic

Guavy AI Editorial Team
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GOOGL
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At the Goldman Sachs Communacopia + Technology Conference 2026, People Inc. (PPLI) revealed its shift from a search-driven publishing model to a diversified, brand-led business.

Chief Executive Neil Vogel stated that the company has experienced 11 consecutive quarters of revenue growth and reduced its dependence on Google traffic from over 70% five years ago to 20% today.

The non-sessions-based part of the business now accounts for more than 40% of People Inc.'s operations, with a growth rate of 15% to 20% per quarter.

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