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Pepsi Challenge Returns to UC San Diego: Battle for Superior Taste
The Pepsi Challenge is returning to UC San Diego on September 24, 2026, from 11 AM to 4 PM. This iconic blind taste test invites consumers to decide for themselves which cola has superior taste.
Last year's results were clear-cut: in the majority of stops along the national tour, including Coke's hometown of Atlanta, Pepsi Zero Sugar beat Coca-Cola Zero Sugar with over 66% of participants choosing Pepsi Zero Sugar.
UC San Diego fans will have their chance to take part in this famous challenge. The event is free and open to all ages, located at 2995 Thurgood Marshall Ln, San Diego, CA 92093. No tickets are required.