Philippine Firms Must Fix Data Fragmentation Before Scaling AI Adoption
Salesforce veteran Joey Chan has warned that Philippine companies may struggle to achieve meaningful results from their artificial intelligence (AI) adoption if they do not first address fragmented systems and poor data quality.
Chan, founder of Cloud Jedi Solutions and one of only three Salesforce MVPs in Southeast Asia, emphasized the importance of auditing corporate data and understanding how information moves across organizations before implementing AI.
'Garbage in, garbage out,' Chan said, stressing that reliable context is crucial for AI systems to produce useful results. If customer, financial, operational, and other records are incomplete or scattered across disconnected platforms, the technology may return inaccurate or limited outputs.