PiiPER Brings Fun Back to Baking with Debut Lineup of Products

PiiPER, a new baking brand, is shaking up the industry with its debut lineup of products. Launched at Target and Walmart, PiiPER's offerings include buttercream frostings, edible glitter dust, color sprays, and more. The brand aims to bring creativity and self-expression back to baking, rather than perfectionism.

The idea behind PiiPER is that baking should be fun, not flawless. Co-Founder Matthew Biggins said his teenage daughter's love of baking inspired him to create a brand that matches the enthusiasm and joy of young bakers. 'The best-tasting products were either expensive or time-consuming to make from scratch, and everything else looked like it was made in 1985,' he said.

PiiPER's debut collection features trend-forward flavors, toppings, and finishes at mass-retail prices. The brand will roll out to Kroger, Michaels, and Amazon later this month. For now, PiiPER products are available at Target and Walmart, with three additional limited-time buttercream frosting flavors set to arrive at Target this fall.