Pinterest Invests $4B in Amazon Cloud Deal for AI Expansion
Pinterest has announced a major expansion of its AI infrastructure partnership with Amazon Web Services (AWS), committing $4 billion for cloud services through 2031. This agreement marks the largest infrastructure commitment in Pinterest's history and will allow the company to accelerate its artificial intelligence roadmap, deliver faster search and shopping features, and modernize its backend infrastructure.
Under the terms of the deal, AWS will remain Pinterest's preferred cloud services provider. The investment is intended to help Pinterest scale its AI capabilities to serve more than 600 million monthly active users worldwide. Pinterest plans to broaden its use of Amazon's custom silicon chips, including AWS Graviton processors and AWS Trainium, which will be used to train and run large language models (LLMs) and vision-language models.
The company is also migrating its compute operations from traditional Amazon EC2 environments to a cloud-native, Kubernetes-based architecture on Amazon Elastic Kubernetes Service (EKS). This transition aims to improve developer velocity, platform reliability, and efficiency across its global systems. Pinterest Chief Technology Officer Matt Madrigal said in a statement that the expanded commitment with AWS gives them 'the compute flexibility, hardware optionality, and infrastructure efficiency to accelerate our AI vision.'