Pixel Powers Fashion Campaign Capturing 11 Years of Style
The partnership between Complex and Google Pixel has yielded another high-profile collaboration: 'Culture in Focus,' an editorial fashion campaign that showcases 11 years of style trends. Three photographers, Dana Scruggs, Justin French, and Campbell Addy, used the new Google Pixel 11 to capture images for the series.
The retrospective spans from 2016's Aggro Merch to 2026's Urban Adventurer, highlighting key fashion moments in between. The photographers employed the Pixel 11's camera and pro features to create editorial portraits, finishing the final images with third-party editing software.
The campaign will culminate at ComplexCon's 10th anniversary on October 3 and 4, featuring dedicated digital boards that attendees can experience firsthand. Select images will also appear on an out-of-home billboard in Los Angeles near the LA Convention Center.
Complex has seen significant results since switching to Pixel devices in 2025, with 100% activation and 85% sustained daily active usage across the company.