PNG Chiefs Land Major Sponsors Ahead of NRL Debut
The PNG Chiefs rugby league team has announced three major commercial partnerships ahead of its historic entry into the National Rugby League (NRL). BSP Group, Struddys, and Coca-Cola Europacific Partners Papua New Guinea (CCEP PNG) have all signed on as partners.
BSP Group is the principal foundation partner, with its branding featuring on the front of the team jersey. The partnership covers a range of areas including membership, development pathways, community engagement, and match-day operations.
Struddys has become the official apparel and kit partner, responsible for producing the club's inaugural playing uniforms, training clothing, and merchandise. The agreement gives Struddys exclusive rights to supply the PNG Chiefs' playing jerseys and merchandise during the team's first four NRL seasons from 2028 through 2031.
Coca-Cola Europacific Partners PNG has also joined as a premier partner under a multi-year arrangement. As part of the partnership, Coca-Cola will have its branding displayed on the jersey sleeve and support activities involving match days, media, and communities.