Priyagold Shifts Sales Network to Salesforce Platform

Priyagold, an FMCG company, is upgrading its sales and distribution operations to Salesforce. The move aims to standardize sales processes and improve access to operational data across its network.

The deployment will cover around 2,000 field sales representatives and 3,500 distributors, bringing them onto a single digital platform. Priyagold will use Salesforce Sales Force Automation (SFA) to manage day-to-day activities of its field sales teams.

Salesforce's distribution management capabilities will also be used to bring distributor-related information into the same system. This is expected to give Priyagold a common view of sales and distribution activity across its network.