Priyagold Teams Up with Salesforce for Sales and Distribution Overhaul
Priyagold, one of India's leading biscuit and confectionery companies, has embarked on a technology-led transformation by partnering with Salesforce to rebuild its sales and distribution engine. The collaboration aims to bring 2,000 field representatives and 3,500 distributors onto a unified platform, giving them greater clarity and managers stronger visibility across markets.
The company's Director, Mannas Agarwal, emphasized that this is not just a software implementation but the operating foundation for Priyagold's next twenty years. He noted that their sales and distribution network was built over three generations and required a modern, data-driven operating model to operate consistently today and unlock new value through analytics, automation, and trusted AI.
Salesforce is partnering with Priyagold to bring its sales and distribution ecosystem onto a unified platform, standardizing day-to-day sales processes and making it easier for field representatives to capture market activity. This will also digitize distributor operations and consolidate information across the network, replacing fragmented processes and multiple information sources.
Priyagold plans to deepen adoption across its field and distribution network and explore how analytics, automation, and AI can support faster decision-making and sharper execution. The collaboration marks the beginning of a longer transformation journey for the company.