Publicis Secures PepsiCo Media Business as Coca-Cola Account Goes Up for Review
Coca-Cola's North American media account is up for review after Publicis secured a contract with PepsiCo.
Three networks are vying for the Coca-Cola account, which could be worth millions of dollars in advertising revenue each year.
The news comes as Publicis has been working closely with PepsiCo, suggesting that it may have given the beverage company's media business to the agency.