QUASA Thrives as Google's Biggest Core Update in Over 25 Years Reshapes Search

The May, June 2026 Google Core Update marked a significant overhaul of Google Search in over 25 years. The update's core focus was integrating advanced AI model capabilities directly into Search, allowing users to interact with AI agents by asking questions and introducing a new intelligent AI-powered search field.

For websites in competitive niches like AI tools and cryptocurrency, the stakes were higher than ever before. Google's own announcement highlighted the update's impact: nearly one in every five pages that previously ranked in the Top-10 disappeared entirely from the Top-100.

QUASA, a website in the AI space, closely monitored the update and reported that it was even more impactful than March's update. The site saw significant growth in organic Google traffic, increased average session duration, and higher visitor engagement and conversions.