RC Cola's Unsung Legacy: A Tastier Alternative to Coke and Pepsi
RC Cola is an old-school alternative to Pepsi and Coca-Cola that deserves more respect. Introduced in the early 20th century, it was a pioneer in the industry, becoming the first soda to use aluminum cans and introducing diet and caffeine-free varieties.
The company's history dates back to 1905 when pharmacist Claud Hatcher began making his own soft drinks in Georgia after a disagreement with Coca-Cola over syrup prices. He launched Chero-Cola in 1923, which was later reformulated and reborn as RC Cola in 1925.
RC has a sweeter, smoother taste compared to its competitors, and is often described as less aggressively acidic. While some critics call it generic or watered-down, fans of the brand disagree, saying it developed its own unique flavor profile over time.
The American South has a special affinity for RC Cola, with many working-class folks enjoying it as a combination snack with MoonPies during long shifts in mines. The tiny town of Monteagle, Tennessee holds an annual festival dedicated to the brand, featuring drinking, dancing, and eating what's claimed to be the world's largest MoonPie.