Reddit's global traffic has declined by 13% from October 2025 to October 2026, according to analytics firm Similarweb. The drop is largely attributed to Google's AI Overviews, which have reduced the number of users directed to Reddit from search results. Despite this, Reddit reported a 16% year-over-year increase in weekly active uniques, though this metric differs from Similarweb's total visit estimates.
Reddit CEO Steve Huffman acknowledged the impact of Google's AI Overviews in the company's Q3 earnings, stating they are 'not traffic drivers' and have led to a significant drop in search traffic. He emphasized that Reddit's focus remains on logged-in users, who are considered more valuable. The shift to a logged-in experience is expected to further reduce web traffic, as some users may be shut out.
This decline contrasts with Reddit's previous growth, which surged 39% from May 2023 to May 2024, partly due to a licensing deal with Google for AI training. As AI Overviews become more prevalent, Reddit's traffic has dipped, prompting the company to pivot towards a more engaged user base. Recently, Reddit announced the launch of Reddit Reviews, a platform for organizing user product recommendations.