Retailers Battle Amazon with Major October Prime Day Deals
As Amazon gears up for its October Prime Day event starting October 6, 2026, several major retailers are launching their own competing sales to attract shoppers. Stores like Target, REI, Nordstrom, and Walmart are offering significant discounts on a variety of items, including luggage, cookware, outdoor gear, and home essentials.
REI is highlighting deals on outdoor gear, with up to 50% off on best-selling items from brands like Patagonia and The North Face. Notably, Merrell hiking boots are discounted by 25%. Target is featuring a Bissell Little Green vacuum for under $80, a rare discount for this popular upholstery cleaner. Nordstrom is slashing prices by 60% on Beyond Yoga leggings, a favorite among shoppers for their comfortable and stylish design.
Quince is offering 15% off select luggage bundles, complete with matching travel accessories. Wayfair is providing up to 50% off furniture, including outdoor fire pits. Sur La Table is showcasing discounts on high-end cookware from Le Creuset and Staub, with a Le Creuset Dutch Oven marked down by 30%. QVC is featuring up to 40% off Barefoot Dreams blankets, a fall essential.
The Home Depot is promoting savings on Ryobi power tools, with discounts reaching up to $100. RTIC Outdoors is offering 25% off on camping essentials like coolers and water bottles. Walmart is hosting a fall sale through October 11, with deals rivaling Amazon’s, including up to 50% off on items like Nespresso coffee makers and lawn mowers.