RetailMeNot Unleashes App Week with Exclusive Deals Across Seven Categories
RetailMeNot is kicking off its App Week initiative from September 21-27 to attract loyal shoppers shifting focus towards autumn and holiday preparations. The promotion, offered via the RetailMeNot Rewards app, connects consumers with exclusive cash-back offers across seven categories: home and travel, electronics, beauty, fashion, pets, and sports.
The App Week will spotlight new category themes each day, featuring increased app-only cash back from popular retailers and brands. Since the launch of the new RetailMeNot Rewards app in August, buyers have placed 27% more orders with RetailMeNot merchant partners.
According to a RetailMeNot survey, 63% of consumers begin holiday shopping in October or before, and 47% plan to shop earlier this year than last. As part of the promotion, deals under the Home & Garden theme have been readied for September 21, including 10% cash back sitewide at The Home Depot, 14% cash back sitewide at Lowe's, and 8% cash back sitewide at Target and Walmart.
Stephanie Carls, RetailMeNot retail insights expert, noted that App Week is designed around how people actually shop today. 'They want to know what’s worth buying, where they can find value and whether a deal is really a deal.'