Rita Ora Pours on the Contour at Soho Pop-Up

Coca-Cola marked the centenary of its iconic contour bottle design by opening a pop-up bar in London's Soho district. The Contour Centenary Bar was opened by British singer Rita Ora, who posed for photos that drew attention to the similarity between her curves and those of the bottle.

The event was part of Coca-Cola's celebrations marking 100 years since the design of the contour bottle was first introduced in 1923. The distinctive shape has become synonymous with the brand and is recognized around the world.