Rosenblatt Raises Amazon Price Target to $360 Amid AI Concerns

Rosenblatt Securities has increased its price target for Amazon (AMZN) shares to $360, citing concerns that are not justified.

The firm believes the market is overestimating the disruption risk to Amazon's retail media model due to agentic commerce and AI shopping assistants.

Rosenblatt notes that Amazon has navigated previous challenges in consumer behavior and has conviction that it can do so again, even if its advertising model changes.

The firm raised its long-term estimates for Amazon and will continue to monitor the operating environment as new developments unfold.