Route Mobile Brings Omni-Channel Messaging to Salesforce

Route Mobile, a global leader in Communications Platform as a Service (CPaaS), has launched a new omnichannel messaging application on the Salesforce AgentExchange. This innovative solution enables enterprises to send messages, including WhatsApp and SMS, directly from within their Salesforce environment.

The app keeps all customer data within the CRM environment, addressing critical data security and privacy needs. By integrating carrier-grade messaging into the widely used CRM platform, Route Mobile aims to simplify customer engagement and offer real-time, personalized communication.

Tushar Agnihotri, CEO of Route Mobile, highlighted that enterprises are looking to move faster and personalize interactions, and this app directly addresses that need. The new app supports conversational one-to-one texting, bulk messaging from Salesforce Reports and Campaigns, and automated messaging triggered by Flows and Process Builder.