Salesforce & Anthropic Unveil AI-Powered CRM Plugin

Salesforce and Anthropic have announced an expanded partnership that combines their capabilities. The two companies are launching Salesforce in Claude, a plugin for the AI tool with 37 pre-built sales skills for sellers and agents to take action from within the platform.

This plugin, part of the Claudeforce partnership, enables users to analyze live revenue context, automate pipeline updates, and take action directly from the Claude platform. The companies plan to introduce more integrations across Claude, Salesforce, and Slack in the future.

The Salesforce in Claude plugin utilizes AIforce, Salesforce's enterprise AI tool that allows businesses to utilize their data and workflows with any agent through model context protocol servers, APIs, and command-line interface tools. Capabilities include meeting preparation, deal health review, and pipeline review, all designed to draw on Claude's reasoning and generative UI.

Salesforce CEO Mark Benioff said the partnership would be mutually beneficial, combining 'the world's number one AI' with 'the number one CRM.' The companies are already customers of each other, with Salesforce being Anthropic's preferred CRM platform used to connect communication, workflows, and agents through Slack.