Salesforce Backs AI-Generated Ecommerce Experiences with Callimacus Investment

Salesforce has invested in Callimacus, an AI-powered platform developed by luxury retailer Brunello Cucinelli's Solomei AI team. This partnership could revolutionize how brands engage with online shoppers through AI-generated experiences.

Callimacus was designed to ditch traditional website navigation and instead create real-time, personalized experiences for each visitor. With Salesforce's support, the platform will now be deployed for new clients in Europe and North America.

Brunello Cucinelli's CEO Francesco Bottigliero praised Salesforce as the right partner at the right time, citing Callimacus' strength in industrial and commercial development. He added that the company needed someone to guide them through the project's development.

According to Digital Commerce 360 data, 78 of the Top 2000 online retailers in North America use Salesforce as their ecommerce platform. In 2025, these retailers combined for over $192.60 billion in web sales.