Salesforce Bolsters Customer Insights with Listen Labs Acquisition

Salesforce Inc has made a significant move in its quest for better customer understanding, acquiring Listen Labs, an AI-powered platform that uses human simulation and research to gain insights.

The acquisition, announced on Wednesday, saw Salesforce shares rise by 3.2% as investors welcomed the expansion of the company's capabilities.

Listen Labs' technology can design studies, conduct in-depth research, and synthesize insights in a matter of days, compared to months for traditional methods.

The platform has access to over 50 million participants globally and can run interviews around the clock in more than 120 languages. Its AI simulations, or digital twins, allow teams to compare approaches and refine plans before further testing.