Salesforce Bolsters Customer Understanding with Listen Labs Acquisition

Salesforce has signed a definitive agreement to acquire Listen Labs, an AI-powered customer research and human simulation platform. This acquisition will expand Salesforce's capabilities in understanding its customers and users, complementing its existing Marketing Cloud, Service Cloud, and broader AI portfolio.

Latham & Watkins LLP advised Listen Labs in the transaction with a team led by partners Andrew Clark and Ben Potter. The team also included associates Tyler Miller, Eirene Kim, Zack Dawson, Diana Chung, Austin Machado, and Stephen Oh, among others.

The acquisition will enhance Salesforce's ability to provide personalized customer experiences through its AI-driven capabilities.