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Salesforce Boosts AI-Powered Buying Groups with Summer '26 Updates
Salesforce has updated its Marketing Cloud Next platform to include new AI capabilities that help marketers identify buying groups and create targeted campaigns.
The updates aim to move beyond simply automating individual tasks, instead focusing on understanding customer context, personalizing engagement, and acting on insights.
Peter Long, CEO of MCH Strategic Data, emphasizes the importance of accurate organizational and contact data in AI-driven marketing decisions. 'AI can only be as accurate as the customer data behind it,' he notes.