Salesforce Brings AI Agents Closer to Checkout

Salesforce is integrating its AI technology deeper into retail transactions, allowing customers to interact with AI agents that can help find and compare products, answer questions, and move through checkout.

The company's Dreamforce conference showcased its latest technology, which connects AI agents with commerce systems, customer data, and inventory information. This enables the agents to take actions on behalf of shoppers and businesses.

Carter is a shopper agent designed by Salesforce that can answer product questions, compare merchandise, and support checkout within a conversation. Retailers can customize Carter, including giving it their own name.