Salesforce Expansion Creates New Challenges for European Companies

Salesforce has evolved from a customer relationship management (CRM) platform into a broader enterprise environment that encompasses customer data, analytics, automation, and AI.

This expansion is adding complexity to Salesforce projects, particularly as companies look to integrate AI capabilities. A report by McKinsey found that 62% of organizations are experimenting with AI agents, but nearly two-thirds have not yet scaled AI across the enterprise.

To address this challenge, consulting partners must combine implementation expertise with integration, data engineering, and broader digital transformation capabilities. Ness Digital Engineering is a leading Salesforce partner in Europe, with 115 verified projects and 102 certified people listed on Salesforce AppExchange.