Salesforce Leads Record $166 Million Investment in Israeli HR Tech Firm HiBob

HiBob, the developer of the Bob employee management platform, has secured a $166 million investment led by Salesforce. This funding round marks the largest in the company's history and values HiBob at approximately $3.2 billion, up from $2.7 billion in its previous funding round three years ago.

The new capital will enable HiBob to pursue acquisitions and expand its platform, which provides organizations with workforce data and organizational context. This infrastructure is seen as essential for deploying AI tools and agents that require access to accurate workforce data, permissions, and established work processes.

The funding comes as enterprise software companies face questions about how their businesses will evolve as AI increasingly takes over tasks traditionally handled by software. The shift toward AI may actually increase the value of platforms like HiBob's that control trusted organizational data and are deeply embedded in companies' workflows.