Salesforce Puts Up Big Bucks for AI-Powered Customer Feedback

Salesforce has reportedly agreed to acquire Listen Labs for $2 billion. The AI-powered platform helps companies conduct customer surveys and analyzes responses using digital twins built on actual customer behavior.

Listenable Labs' technology streamlines customer research, reducing the time it takes from months to just a few days. Its recruitment network includes over 50 million potential participants who can be interviewed in more than 120 languages.

Salesforce plans to integrate Listen Labs into its Marketing Cloud and Service Cloud. The acquisition is expected to close in Q4 of Salesforce's fiscal year 2027, pending regulatory approval.