Salesforce Taps Anthropic's Claude for CRM Power-Up

Salesforce and Anthropic have expanded their partnership to deliver Claudeforce, which enables customers to leverage Salesforce data within Claude. According to Patrick Stokes, president of Applications & Marketing at Salesforce, this integration increases the value of Salesforce.

Stokes explained that momentum for Claudeforce began building after Salesforce's TDX 2026 developer conference, where they announced Headless 360. This platform packages AI and developer tools into a headless, API-driven layer to help enterprise teams build agent-first workflows.

The first fruit of the Claudeforce partnership is Salesforce in Claude, a plugin with 37 prebuilt sales skills. These skills enable sellers and agents to reason over live revenue context, automate pipeline updates, and take governed action within Claude.