Salesforce Targets Revenue Reacceleration with Expanded AI Monetization Strategy

Salesforce Inc. (NYSE:CRM) is expanding its AI monetization strategy, targeting stronger revenue growth, higher customer spending, and continued shareholder returns.

BNP Paribas analyst Stefan Slowinski came away from Salesforce’s Dreamforce Conference and Investor Day 'incrementally positive,' citing accelerating new business activity relative to existing contract values. He expects these trends to support a revenue reacceleration beginning in the third quarter.

The analyst highlighted Salesforce's growing range of Agentforce pricing models, including per-seat subscriptions, usage-based pricing, hybrid models, and outcome-based pricing. Slowinski sees upgrades to the AIforce Max+ tier, priced at $550 per user per month, as the clearest near-term opportunity. Only about 5% of customers had upgraded, while management indicated the sales team plans to push upgrades more aggressively.

Salesforce kept its fiscal 2030 revenue outlook at $63 billion, including Informatica. Slowinski said discussions with management suggested confidence and visibility around reaching that target have improved since last year. The analyst also highlighted Salesforce's $25 billion accelerated share repurchase program, which is expected to reduce the share count by more than 14% and generate a return above 40% based on the current stock price.