Salesforce's 1% Pledge Yields Hundreds of Millions for Charity
Salesforce's commitment to charity began when it was just an infant company. In its early days, the company set aside 1% of its equity, 1% of employee time, and 1% of its product for charitable causes. CEO Amy Weaver, of Direct Relief, shared this story in a recent interview. This tiny commitment grew into hundreds of millions of dollars, millions of volunteer hours, and 70,000 nonprofits on the platform.