Seat Unique Partners with AEG Presents for Exclusive Hospitality Deal

AEG Presents has appointed Seat Unique as its official hospitality partner in the UK. Under their five-year exclusive partnership, fans will be able to book official hospitality and VIP packages for AEG Presents shows through the Seat Unique platform.

The partnership covers the promoter's UK touring program, which includes artists such as Taylor Swift, The Rolling Stones, Justin Bieber, and Zach Bryan.

Seat Unique has already worked with AEG on several projects, including partnerships with American Express presents BST Hyde Park and American Express presents Roundhay Festival. Over 7,000 fans have used the Seat Unique VIP Terrace at BST Hyde Park since the partnership began.

AEG Presents' UK and European Festivals CEO Jim King said, 'We have worked with Seat Unique across a number of our festivals and so I'm very pleased we can now expand that partnership. Everything we do at AEG Presents is about giving the best possible choices and experience to fans and then delivering the best possible commercial outcome to our artists.'

Seat Unique founder and CEO Robin Sherry said, 'This partnership marks an important step forward for how fans access premium live music in the UK.'