Sibeg Partners with Palermo FC as Club's Official Soft Drink and Sports Drink Partner

Palermo FC has announced a new partnership with Sibeg, a Sicilian company that has been distributing Coca-Cola products in Sicily since 1960. As part of this deal, the Coca-Cola and Powerade brands will become the club's official soft drink and sports drink partners for the 2026/27 season.

The agreement grants Sibeg product placement during press conferences, pitchside LED advertising, and visibility through pre- and post-match interview backdrops at Palermo FC home fixtures. In addition, Sibeg customers will have access to exclusive experiences designed to create a direct connection with the club.

Luca Busi, CEO of Sibeg Coca-Cola, expressed his enthusiasm for the partnership, stating that it allows them to 'strengthen their bond with Sicily and its communities.' He also mentioned that football is a powerful expression of participation and belonging, and Palermo represents a large and passionate community.

Giovanni Gardini, CEO of Palermo FC, welcomed Sibeg back as one of the club's partners, highlighting their shared values such as a sense of belonging and strong connection with the local community. He also mentioned that Coca-Cola is a renowned brand and Powerade is a leading name in sports.