SiGMA, Google Pin Hopes on Mexico's Thriving Gaming Market

SiGMA Group and Google Mexico highlighted opportunities in Mexico's growing gaming market at a recent networking reception in Mexico City. The event, co-hosted by SiGMA Nexus Elite and Google Mexico, featured speeches by SiGMA Group founder Eman Pulis and Yambot Aguilera, Google Mexico's sales lead for fintech and gambling.

Pulis emphasized that Mexico is rapidly embracing gaming and remains one of the most exciting markets in the region. He also highlighted SiGMA's efforts to promote regulated gambling among businesses and players, including educating consumers about the differences between regulated and rogue casinos.

Aguilera discussed Google's approach to working with newly licensed affiliates, particularly in growth markets such as Latin America. He emphasized that Google is seeking to support new advertisers and expand its affiliate segment.